Versatile HPC — Marketing Dashboards

Leadership Dashboard

The full-company view of how marketing is performing. Growth, ROI, channel performance, and items needing attention — designed for leadership review.

Headline tiles: revenue, customers, conversion
Are we growing? — cohort revenue + M1-3 quality
Where customers come from (source + category)
Are we spending wisely? — channel ROI
Online presence trends (3/6/12 month)
What needs attention

Open dashboard Sales view

Marketing Pipeline for Sales

What marketing delivered to sales — last month, last quarter, and the full year. Built for sales reps and leadership to see what's flowing into each territory.

Last month (April 2026) snapshot — most relevant
Last 3 months (Q1) quality look-back
12-month context with top 10 states
Per-rep delivery (Alexis · Dan · Parker)
Lead quality + phone capture trend
Marketing + sales collaboration opportunities

Open dashboard

About this hub

Both dashboards pull from the same underlying NetSuite + marketing data sources. They reflect the same time period (12 months ending April 2026) but are tailored to different audiences. Methodology and data lineage are documented in the marketing analysis workbook.

Data sources & filters applied

NetSuite — customers, revenue, lead quality, ship-to states
Marketing Spend — NetSuite income statement (GL 66212)
Google Search Console · Google Ads · GA4 · Google My Business · Hotjar
Subsidiary = VHPC LLC. Customer Category excludes GarageExperts and Vendor.
Customer = stage starts with "Customer-" AND has a first sale date populated.

Refresh cadence

Dashboards are refreshed monthly. URLs stay the same on each refresh — bookmark them once and the latest data will load each time.